Wine Logistics International
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Company Background

Wine Logistics International, previously known as C.E.John International has been in business since 1991. We were founded in Antwerpen, Belgium by an American family from California.


Mission


Vision


Team


Approach


In 2002, family member and founding managing director, Fred Hartzman,
concluded a management buy-out of the company and re-named it, Wine Logistics International.
This event marked our shift to accelerate the pace of development and growth of the company
to better meet your needs, including:

  • Expanding capacity
  • Improving IT enabled logistics services
  • Transferring to new state-of-the-art warehouse on the Antwerp harbor front
  • The adding of new service offerings to be added over the coming years

compbackgr

The original concept of the company was sparked by the difficulties many American wine producers
experienced in shipping their wines in a timely manner to their European customers. A survey of
other New World wineries revealed similar issues and hassles: Complex import duty, customs and
tax structures, and the unfamiliar business environment in general.

However, the broken process that cost every one of these companies the most was the inability to
effectively prevent costly stock outs on retail shelves. This created an urgent and compelling need for
a wine delivery system capable of shipping anywhere within Europe within 72 hours notice from a
single centralized location.

Hence forth, Wine Logistics International was born - A company whose new-world origin management
has "been there" and who understood needs on both sides of the ocean. We are the first specialist
wine supply chain business process provider (see definition click: BSP) in Europe to focus on New World Wines.
We have developed our business strategy to cater to the growing number of
front-runner wine producers who see the value of outsourcing to such BSPs.

Today we ship over 400,000 of case per year. With our new location we will be able to ship
over 1,000,000 cases per year. We serve wine producers located all over the new world, including the US,
Chile, Argentina, Uruguay, South Africa, Australia, New Zealand.